I teach what
I practice.

Biography

My professional journey began in outbound sales, dialing international campaigns for healthcare and trade companies. This early experience in direct sales taught me a fundamental lesson: conversion is the only metric that matters.

"I don't just teach theory — I run live campaigns while I teach them."

Wanting to optimize the sales pipelines I was working on, I dove into search engines, digital metrics, and targeting architectures. Self-trained and subsequently certified at NDMIT, I transitioned from executing sales calls to orchestrating full digital infrastructures.

This blend of real-world outreach and system construction led to academic roles. Today, I teach digital marketing at NDMIT and ASDC Kanpur, passing down structured execution models to hundreds of professional students.

"Every automation I build saves someone hours every week."

Outside lecturing, I work as an active consultant building customized lead acquisition engines, managing local business advertising profiles, and setting up automated workflows that centralize operations.